Azby Brown is an architect and design theorist whose in-depth study of Japan provides inspiration for the future of sustainable urban living. Raised in New Orleans, Azby originally studied theater and dance until a series of chance opportunities led him to move to Tokyo and build a life and career devoted to smart design. He has written books profiling the ingenuity of space-constrained Japanese architecture and showcasing the bold solutions from pre-industrial Tokyo to fend off environmental and resource catastrophe. Now serving as the director of a design lab and think tank, Azby connects the cultural, creative, and economic dots that illustrate the rich potential of sustainable design.

Natural Wedge House, designed by Masaki Endoh and Masahiro Ikeda, profiled in The Very Small Home by Azby Brown; photograph by Toshihiro Sobajima

You originally studied architecture and sculpture, and over time have immersed yourself in the study of Japanese architecture, urban design, and sustainability. How would you describe your current work and where it’s taking you?

I studied architecture and sculpture at Yale, and I came to Japan with this interest in the oldest traditional ways of building — I was really fascinated with that. But like a lot of people, when I got to Japan and actually started living here, contemporary Japan looked more and more interesting. How did it become this way? What are they doing? What are they thinking? And I really became interested in urbanism — specifically, how these people design for these very, very narrow, small spaces. And this incredible ingenuity.

I spent a lot of time studying the areas under railroad viaducts. There are a lot of elevated railways that date back more than 100 years, which became these incredibly lively spaces that after the second World War had black markets. And then people were living there, and now they’re full of these tiny bars where you have to fold up the bar to get in. They’re amazing spaces! So I did some really very intensive academic research on that.

The more I studied different aspects of Japanese life and design, the more these things seemed connected. I’ve written books on Japanese carpentry, small house design, and the sustainable practices of the Edo period. Now I’m the director of the Future Design Institute, a design lab and think tank in Tokyo that is part of the Kanazawa Institute of Technology.

House in Moto-Azabu, designed by Mutsue Hayakusa, Cell Space Architects, profiled in The Very Small Home by Azby Brown; photo by Azby Brown

Having grown up in New Orleans, what drew you to such a different culture? Was there anything in your childhood that makes your path make sense?

New Orleans is a great place to grow up. Our neighborhood was built in the 1920s and was in the middle of the city. I’d always assumed it was urban until I went to the east coast and saw what real urban areas were like, but it was a really wonderful neighborhood. Life was pretty much centered around the church and the schools, and I really started to get interested in neighborhoods and houses and buildings, even way back when I was a little kid.

I mean, I never thought about architecture and design per se, but I was fascinated with how buildings were put together, and I would climb on roofs, climb into attics. As kids, our neighborhoods were wonderful for exploring that way. I remember as a kid discovering the way up to the bell tower of our local parish church and being able to climb up and look out over this flat city. And being able to climb into attic spaces where I could look at these incredible beams and trusses. So I was really interested in communities and very fortunate to grow up in that kind of environment.

Meanwhile, my mother was a painter and I was always interested in creative things. In high school, I really was very interested in music and theater more than any other creative thing. When I was looking at college, I thought, ‘Well, Yale has a really good theater department and maybe that would be good for me.’ So I went to college fully expecting to be a theater major. I did a lot of dance back then, a lot of training. But I was a little disappointed at the offerings of the undergraduate program in theater.

I attended a lecture by Vincent Scully, a great architectural historian, who back in the 1940s almost single-handedly directed people’s attention to the vernacular of where people live. He was a remarkable lecturer and very passionate, and that really got me fascinated in architecture. I also took a good sculpture class with a teacher who had spent time in Japan. Meanwhile, one of my roommates had spent time in Japan, so I had a lot of exposure to Japanese design and aesthetics and architectural context back then. So eventually when I was picking a major, I was on the fence between architecture and sculpture, and I picked sculpture. This was the late ’70s, and at the time there was an explosion of new ways to approach sculpture and a lot of artists working in an architectural vocabulary. And my own interest in building at the time was as much about craft as about design and planning. So I majored in sculpture, but I took all of the required architecture design courses.

I had been interested in coming to Japan, applied for some grants and didn’t get them, so I spent a couple of years in New York doing theater. But then I was tapped to go to Japan to participate in an outdoor street performance festival in Tokyo. And that was it, that was all I needed! I hit the ground running. I was paid about $100 a day, they put us up in a hotel, and I saved my per diem and stayed in Japan for a couple of months. I got another job and then got a TV commercial and other things that allowed me to stay about three months.

I went back to the States and applied for a grant — there’s a fabulous grant program that the Japanese government has had for 20 years or more for foreign students, and I applied for that and got the grant. And I’ve been here ever since then. One of the things that I was really most interested in seeing when I came to Japan was traditional wooden architecture, particularly temple carpentry. And it was through a long, round-about series of chance misunderstandings, but I was able to meet a man named Tsunekazu Nishioka, who was considered the last great Japanese temple carpenter. He was very warm and welcoming, and I was able to spend several years studying his work while I had that grant. And that really changed my life. The first book I wrote, The Genius of Japanese Carpentry, came out of that work while I was still finishing my masters thesis.

Have you applied your architectural studies toward designing your own projects, or are you working more on the research and writing end of it?

I do design work, but I don’t have much of a practice. It’s funny, because I’m more of a house and lifestyle doctor. I’ve done a few projects and sort of decided that my interest is not as much in having a design studio as much as in thinking about the issues. So I’m much more of a theorist, but I have a steady stream of projects consulting with people who want advice about how to plan their houses. So I do a lot of planning, which then usually gets handed off to a different designer who will actually realize the project. It’s pretty gratifying.

Small Spaces, by Azby Brown

The Very Small Home, by Azby Brown

In 2005, you published your book The Very Small Home, which showcases some marvels in Japanese residential architecture. What are some of your favorite ideas you discovered?

There’s an incredible store of ingenuity, ideas and experience here, because every designer, every architect certainly, and most homeowners — everyone, for that matter — they grapple with these issues. ‘This is all the space I have — how can I deal with it?’ And the architects learn from each other, and they come up with ways of squeezing bathrooms in narrow corners, making things fold down and convert and move. But I guess the biggest eye-opener for me was that you have to make decisions about what your life is about and how your home is going to accommodate that. In the book, I call this “The Big Idea.” And it really means editing your life.

But, in fact, very few people can do it. And when I give talks about the book, I make sure I show a few photos of how people here actually live. What I’m showing in the book are the best examples, usually photographed shortly after they’re completed. People just accumulate stuff in life, and it’s never quite as neat as it looks in those books. But there is a lot more discipline about life in general here than certainly in the United States. I found that if you understand your life as a flow over time — you’ll spend a certain amount of time in the bedroom, a certain amount of time in other spaces — and let that be reflected in the design of your house, then you’ll realize, “Well, the bedroom really doesn’t need to be much because I’m hardly ever there. And when I’m there, I’m not even conscious!” But it can be comfortable, and storage is absolutely essential. It has to be well designed. That’s a tricky thing. When I talk with clients, they ask, “Is it better to have one big storage area or a lot of little ones?” And I say, “Better to have one big one and a lot of little ones!” Because they should be convenient to where you are so that you’ll use them.

So it’s really about looking at your life dispassionately and also looking at it a bit idealistically. If you aim for a fairly high ideal, you’ll end up with something very realistic. If you aim for something realistic, you’ll end up with something disappointing. So you have to be idealistic about it. But ultimately you have to be very honest about yourself.

The following series of photos shows the ingenious kitchen design and storage solutions by Tomoyuki Utsumi, Milligram Studio; profiled in The Very Small Home by Azby Brown (all photos by Azby Brown):

Kitchen with work surface nested into wall cabinets...

Kitchen with work surface pulled out from wall cabinets.

Raised kitchen floor allows for storage of infrequently used items.

A small but spacious feeling kitchen and living area.

The conditions in Japan in the ’90s that gave rise to this interest in small home design are oddly similar to what’s happened in the U.S. and other places — economic turmoil, political tension, a devastating natural disaster, anxiety about terrorist activities, and a reaction to the excesses of a ‘bubble economy’. How optimistic are you that other cultures might embrace small house design?

I’m very optimistic, especially for urban areas. I participated in a symposium last fall in New York hosted by an organization called the Citizens Housing and Planning Council (CHPC). They were founded in the 1930s by an independent citizens’ group to research and advocate for housing issues and to advise and keep an eye on the government. So they looked at what had been happening in New York and what they expect to happen in New York going forward. In particular, a few years back Mayor Bloomberg instituted a 25 year plan for New York that looks at having 1 million more people come into the city, simply because the city has become more attractive. So they asked, “How can we accommodate them?” The CHPC decided to look into this because the city already has a housing shortage, and it’s already very dense.

It turns out the housing policy in New York dates from the mid-twentieth century when there were a lot of nuclear families and the government implicitly encouraged the construction of housing for nuclear families — big apartments with several bedrooms. But, in fact, those families only represent something like 17% of the households in New York now. Whereas 30% of people are single, and you have a lot of adults living together in roommate situations. But it’s against the law in New York to have more than three unrelated people living together, and this dates back to the early twentieth century when you had these horrific conditions with twenty people crammed into a basement room. So regulations were passed to alleviate that, but it’s time to rethink them.

So the CHPC held a symposium and invited me and a Japanese architect, because they’re looking very much at Tokyo and at how flexible and open-minded people are here about how to live. And they’re also looking at how people here adopt new technology. These are ideas that a city like New York really needs to look at for the future. And they’re not alone: almost every major city on the planet will be grappling with density issues. And most of them are welcoming lessons from the Japanese experience.

The Glass Shutter House, with street level restaurant and residence on 2 upper floors. Designed by Shigeru Ban architects, profiled in The Very Small Home by Azby Brown

The following video from the National Geographic Channel shows the Penguin House, one of the architectural projects profiled in The Very Small Home by Azby Brown:

Tell me about your work with the KIT (Kanazawa Institute of Technology) Future Design Institute in Tokyo.

I had written a second book called Small Spaces, which looks at contemporary life and the whole way that Japanese designers accommodate the constraints of working with narrow spaces. Right around the time that book came out and I was finishing up at the university, I was approached by professors in the architecture department at the Kanazawa Institute of Technology who were looking for a design teacher. And they took a chance on me. They said, “Well, he’s a foreigner, but let’s try that.” So I started there in ’95 in the architecture department. Then about six years ago, the university started a media informatics program. They wanted to have design courses, and I was asked to move to that department. It really wasn’t that good a fit in terms of culture — this new department was full of engineers. When we were discussing the curriculum and I was told I had to teach a course in 3D design, which they imagined would be 3D computer graphics, I said sure. And I thought about it, and because these students had never had any background in design, I came up with a syllabus that included 4-6 weeks of making things by hand. My colleagues freaked out. At the meeting they literally gasped, ‘By hand?!?’ But they eventually got it.

In the meantime, I’d put together a proposal to set up the Future Design Institute, this little lab in Tokyo, which would be an open place where we would do design research and do collaborative projects and have exhibitions and do writing. And some people in the university really supported it, and they allowed me to do that. So instead of being in the architecture department, I had this laboratory and until recently was also teaching in this media department. Now I spend all my time here at the lab, and it’s like heaven because now I’m a full-time researcher doing various projects. It’s a think tank. My book Just Enough on the Edo period came out of this work and these shared concerns.

Just Enough, by Azby Brown

In your new book Just Enough: Lessons in Living Green from Traditional Japan, you researched the Edo period when Japan was faced with many of the same resource problems we face today and developed a highly sustainable society. What did you find? And do you think there has to be a cultural and political tipping point for people to move as aggressively as what you describe?

The main thing is that Japan has such limited arable land and has always had a large population. It was always a challenge to have enough agricultural production to feed the people. And it was always a challenge because it was a warrior society that experienced centuries of war. They were building castles and had massive defensive building projects that really did a lot to deforest the country. So in the early 1600s, the country was unified and the government wanted to continue these big building projects, they found it was getting very difficult to source timber, and the whole process of transporting the timber was damaging the watershed. They were cutting trees, it was weakening the riverbanks, and there were bad repercussions for the farmers. And the farm production was not keeping pace with the population increases.

So there was this whole cascade of looming disasters. And the government did something very, very smart. They didn’t call a moratorium on forestry, but they did a tree census. They said, “Hold on. Let’s see where all the trees are. Let’s look at what we’re going to have to do to prevent these problems from happening and to increase agricultural production.” So they established forests that were out of bounds. No one could go into them to cut, and they established regenerative forestry — one of the first examples anywhere that we know about. And having to work well with customs and the social structure, they knew there would have to be generations of people on-site taking care of the forests. Part of it was top-down, with a few regulations that were very strictly enforced. I mean, if you entered this forest with an ax — I’m sorry, you were dead. It was very, very draconian, because it was that kind of society and the forests were that important.

But the main thing is that it worked well with the existing values of the people. They were very frugal to begin with, they had been living in these same valleys for centuries and had a very good understanding of the natural flow of how the watersheds worked and how the weather might change and what the various animal species were. So it was a wonderful way to leverage the value system of the people with this overarching goal of creating a sustainable, well-managed environment. It didn’t happen instantly — it took a couple of generations and different features developed at different paces, but eventually they did it. A big issue that we could really learn from has to do with understanding the relationship between urban areas and rural areas and understanding the flow of items and materials that need to go back and forth.

Illustration of natural cooling from Just Enough by Azby Brown

Illustration of tenement courtyard from Just Enough by Azby Brown

One of the big breakthroughs was when they decided to maximize the use of human waste as a fertilizer. This is an example of what I call a ‘multiform solution.’ Here’s the problem: in our situation, our cities as far back as the 19th century were horrifically polluted. Human waste was left in cesspools, and, compared to that, the sewer system and the flush toilet represented a wonderful hygienic advance. But we didn’t really think far enough ahead, and now we’re in the situation where we waste an amazing amount of fresh water. Half of our fresh water is used in toilets and showers, 30% or more of our fresh water is for the toilet alone. We’re using our fresh water for our toilet, and then it’s going into water supply and polluting it. And then we have to use all this energy and effort to purify the water again. This is obviously absolutely insane.

The Japanese realized this stuff works well as fertilizer. Initially the farmers were being paid to take it away, but eventually they had to pay for it. And the people who owned toilets were getting income from that, and it was having a wonderfully mutually beneficial effect on the water system, the lack of pollution, better food production, and health benefits for the city because the latrines were constantly being cleaned out. It was really a great win-win situation. We find this sort of thing all over, in almost every sphere of life in Japan and the way they handled things.

It was rarely one person with a breakthrough or one government ministry saying, “From now on we’re going to use, you know, human power for this.” It’s just that, because of the economic value of things like waste products, these processes evolved. And it’s really remarkable how well integrated it was and how deeply this attitude and these systems penetrated the society.

In the following video of his presentation at TEDxTokyo, Azby Brown discusses some key characteristics of sustainable life in Edo (an area that is now part of modern-day Tokyo):

What are they doing in Tokyo now? Are they still using human waste?

Well, the funny thing is, no. Everyone wants to be hooked up to the sewer system, so in that sense it’s fairly backward. Until recently there were places that did use human waste as fertilizer. And there are still places that are not hooked up to sewer systems, and there are septic tanks and trucks that come around and take it to a treatment plant. But in remote places, as recently as 20 or 30 years ago, they still use human waste as fertilizer.

In your book Just Enough, you describe how urban waterways are a smart component to an overall sustainable city design. How realistic do you think it is to retrofit cities with these urban waterways?

I think it’s very realistic in dense cities. If you have an area that has a lot of pedestrian activity to begin with, I think it’s fairly easy to integrate a water system. The trick is always going to be to separate the vehicular traffic from the pedestrian traffic. If you can make headway with that, then it’s fairly easy to do. In most cities, I think if you had a boat system — and I don’t mean just one kind of boat, but different varieties for moving people, for moving cargo, for different purposes — I think it’s very, very realistic. And most of our cities had these very lively water systems which disappeared because of the rise of trucking and wheeled vehicles. They just killed the canals.

Illustration of Edo village waterways and community from Just Enough by Azby Brown

Amsterdam is certainly one city that comes to mind with a great waterway system…

Amsterdam, but also London, Paris — most of these cities had systems of boats and canals for use quite frequently, especially for cargo and other goods. In London, people were constantly using the river for transportation, though Amsterdam and Venice are special cases. Certainly it’s easier if the place is flat to begin with, and those parts of Tokyo that were criss-crossed with canals were flat. Any city that has enough flat area makes it easy to dig those waterways.

Part of Amsterdam's waterway system

Is there any interest in Tokyo in bringing this back?

There is. What’s ironic is that Seoul recently revitalized its main urban waterways in a way that Tokyo would love to do! Tokyo made a big mistake back in the late 1950s and early 1960s when they were building for the Tokyo Olympics. They built expressways all around the city and basically built them all over the canals and rivers. That was open land, and they could just build it there quickly and easily. They did the quick and dirty thing and basically killed what was left of those waterways. So there is interest, but when you go to Tokyo now, the streets are very clogged with vehicles. There are a lot of pedestrians, and the train system is so well developed that, for long- and short-distance travel, people take the trains. The government made a conscious decision back in the late 19th century to de-emphasize wheeled vehicles in favor of railroads and boats. And then the boat system died, and the wheeled vehicles came in anyway with inadequate infrastructure.

Restoration of the Cheonggyecheon waterway in Seoul

But I think it’s realistic for a lot of reasons. Waterways are fun, they have a natural appeal, but they are also very useful. I can imagine if we could utilize waterways for cargo traffic, for transporting goods, that would bring quite a few benefits. I don’t see any reason why technically it couldn’t happen.

Political will is probably the bigger challenge.

Political will is a biggie. How do these things happen when they happen? It’s easiest for it to happen when someone is in a position to make a lot of money doing it. We see this constantly. These things need constituencies. And if we look at what’s happened just with simple things like recycling or community gardens, when a local constituency makes its will known, then it can happen.

But industry is a constituency, and as we see playing out now, it really has too much representation. Just like with green energy, until the energy companies are in a position to make a lot of money at it, it’s going to be hard to see it deployed on a large enough scale. Until some underdog comes through and is making a lot of money and everyone wants to be in on it! So it has to be a combination. I look at the Edo Japanese, where the average person saw they would benefit from recycling or selling items, and the government either stayed out of the way or implemented policies that made it easier for that to happen. By and large, the free market works very well once people see a benefit from it. And it could also happen as a result of scarcity, and then the whole ballgame shifts.

Bed loft in Naka-Ikegami house, designed by Tomoyuki Utsumi; profiled in The Very Small Home by Azby Brown, photo by Azby Brown

What do you love about your life and work in Japan?

I like the human interaction here, I like the way people communicate. Which is really surprising to me, coming from New Orleans, because we think of the Japanese as being very, very reserved. But I find that people are considerate and that they think before they talk. And they’re fairly open-minded. I never thought I’d say this, because when I first came to Japan, I was constantly struck by what I thought was people being repressed and enduring all kinds of constraints in daily life in their behavior. But the longer I’ve been here and observe the parallel changes happening in the United States, I’d say Japan is a more liberal society than the U.S. is now. There are not many value judgements on people here. They think a lot about what is appropriate for a particular situation — that’s very important. And to say that people are appearance-conscious, part of that is demonstrating that you care about the other person.

And in terms of political life, there is a much broader spectrum of political viewpoints represented here. There’s still a Communist party, there’s a Socialist party, there are very, very right-wing parties — they’re all represented. But it’s a very middle-of-the-road society overall, so these fringe groups never get a majority. But they do have influence in the way problems are approached and framed. It’s a very liberal and free society compared to the United States in many, many respects.

Plus being a foreigner here who is interested in Japan and who spends the time getting to know the country and learn about it, the society returns that multi-fold. It’s a culture that is very concerned with not being understood or appreciated, so when someone like me who’s spent an entire career getting very deeply into some things that even Japanese people don’t know about, it’s a very good thing for them.

Plus, it’s fascinating. My motor is turning 100% all the time. I have to be very, very engaged just to function in everyday life, and that’s a good way to be. I can’t be complacent, I can’t take things for granted. And Japan remains an amazing place!

Azby Brown

In the following video clip of his presentation at a PechaKucha event in Tokyo, Azby Brown goes into more detail about his research of sustainable life in Edo:

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Craig Kielburger’s life mission began when he read an article about slain child slave Iqbal Masih. Just twelve years old, Craig embarked on a journey through Asia to document the horrific conditions of child laborers. Wise and articulate beyond his years, he created the non-profit Free The Children, which has now built over 500 schools and taken on countless related issues affecting children and families around the world. Together with his brother Marc, they have created an innovative company Me to We to help fund Free The Children and have inspired over 1 million kids to take action. Though one of Craig’s great gifts is his ability to encourage and mentor other young leaders, it seems the universe had unique designs for this remarkable young life.

Craig Kielburger working with a student in Kenya

You created Free The Children, with extraordinary guts and vision, at the age of 12 after reading in the newspaper about the murder of former child laborer and activist Iqbal Masih. Did you have a sense at that time what it was you were embarking on?

Thinking back to the day I found Iqbal’s story in the newspaper, brought it to my class, asked for help and saw 11 hands shoot up, I can honestly say I had no idea that Free The Children would become what it is today. We never set out to start a charity. Instead, we were looking to make a difference on an issue that we felt needed attention. But when we got started, we really had a hard time finding ways to get involved in global issues.

We would ask organizations just how we could help. More often than not, they would ask for our parents’ credit card number. It was really discouraging. But that’s why we started coming up with our own projects. Today, Free The Children’s network has grown to include more than one million youth involved in our education and development programs in 45 countries. So far, that network has built more than 500 schools in Africa, Asia and South America, providing daily education to more than 50,000 students. The network has also equipped 23,500 women to be economically self-sufficient through micro-loans and alternative income programs.

Here in North America, we try to celebrate the young people who are part of this movement through We Days. These annual events are akin to a rock concert for social good. Last year, we hosted more than 32,000 students in stadiums in Toronto and Vancouver before an incredible lineup of inspirational speakers including His Holiness the Dalai Lama, Dr. Jane Goodall, Elie Wiesel and Robert Kennedy, Jr., as well as entertainers like Jason Mraz and the Jonas Brothers.

We Day 2009 event, photo by Vito Amati

I don’t think any of the 12 of us who formed Free The Children could have predicted that. Most people tend to think that young people are apathetic to the issues affecting our world. But, once we started asking for help, we very quickly found thousands of other young people just like us who were eager to change the world.

In the following documentary video, we see 12 year old Craig Kielburger embark on the mission of a lifetime:

Initially it was your goal to shed light on the issue of child labor and the terrible living conditions of so many children around the world, but you grew to take on a series of intertwined problems very holistically — building schools, paying for teachers, helping families create a stable income, working to create clean water sources, and so on. Do the complexity and enormity of the problems to be solved ever overwhelm you?

When I was travelling in India, I got the opportunity to meet Mother Teresa. In that meeting, I asked her that very question. She said, “You have to realize, in our lives we can do no great things. But we can do small things with great love.”

I think these are words to live by. Sure, the world’s problems can seem daunting. But through your daily choices, we can make a difference in someone’s life. By simply drinking fair trade coffee or wearing an organic, sweatshop-free t-shirt, our actions have an impact on someone, somewhere. As long as you are committed, you are making a difference. If we all do these small things with great love, we are sure to do great things together.

The following video clip of Free The Children’s India Initiative shows the enormous complexity of interrelated problems Craig and his team are working on:

Conceiving of Me to We required an understanding of how the nature of business is evolving. Can you explain how the two organizations work together and what you think this model means for other businesses and industries?

It was really important for us to start pushing the boundaries of charity. It’s an incredible thing to write a cheque or volunteer. But so often, when we go home at the end of the day, it’s our consumption choices that end up perpetuating poverty around the world – just the thing Free The Children is fighting against, each and every day.

It was out of this realization that we started Me to We, a new kind of social enterprise for people who want to change the world with their daily choices. Through our media, socially-responsible choices and leadership experiences, we support Free The Children’s work with youth creating global change. Every trip, t-shirt, song, book, speech, thought and choice equates to helping make a difference.

Additionally, Me to We donates 50% of its annual revenue to Free The Children as a way to help that organization bring its already low administrative costs to zero. The other 50% is then reinvested back into Me to We to help it grow and sustain over time. This, we hope, will help redefine the bottom line to be measured by lives changed, contributions made, and the positive social and environmental impact we make.

Kids at their new school built by Free The Children in Salabwek, Kenya

Me to We book by Craig and Marc Kielburger

Health clinic funded by Free The Children in Kenya

So many people feel they need to wait until they’re old enough, wait until they know enough or have earned their degree, wait until they get a lucky break, and so on. But one of the great lessons of your story — and the message of your organizations — is not waiting, that now is always the right time to act. What kind of transformation have you seen happen with young people when they get involved with Free The Children?

When young people get involved in Free The Children, one of the first things they learn is that there are thousands of others just like them who have been inspired to create change. In a society where “cool” is so often determined by what labels you wear or what device you’re carrying, I think it’s refreshing for young people to find a huge network of others who define their success by the difference they make.

Young people become even more empowered as they find a cause they truly believe in and use their skills to make a difference. Through a dedicated team of youth coordinators (who are young and enthusiastic about making a difference themselves), we try to support every person who gets involved through each step of raising funds and awareness in their communities.

We find this feeling of empowerment isn’t fleeting. It’s something that can last a lifetime. With the right support, we can help develop a generation of globally-aware and socially-conscious citizens. That’s a feeling that can last a lifetime.

Free The Children staff digging a water system

Young Free The Children leaders

One of the great mysteries of life is the balance between destiny and free will. Looking back at that one moment in time when you learned of this little boy being killed for speaking out against child labor, what are your thoughts on this? And now that you’ve been on this mission for most of your young life, what has kept you going?

A few years ago, my brother Marc and I attended a forum where philosophers, religious leaders, heads of states and great thinkers discussed what is the greatest threat facing our world today. The issue they agreed upon was not terrorism, the environment, or nuclear proliferation. As the Dalai Lama phrased it in his closing remarks, the biggest threat is that we are “raising a generation of passive bystanders.”

Studies have found that the more witnesses there are to an injustice, the less likely we are to do something about it. This is called the bystander effect, in where we assume someone else will take responsibility – some government, aid agency or other individual.

It comes down to choice. We can choose to do nothing or we can choose to do something. In order to combat the bystander effect, we need to start with youth and change their perspectives. Done right, this feeling of empowerment and moral leadership can last a lifetime.

In this video montage of We Day 2009, Craig and Marc Kielburger lead a Free The Children event to inspire 16,000 members of a new generation of leaders:

You talk with such passion about everyone having the opportunity to answer a calling. Yet so many people, young and old, get a little trapped into habits in their way of thinking and in their actions. What is your advice to someone of any age who yearns to do something more meaningful and purposeful but who doesn’t know how to find that calling?

The truth of the matter is that you can do something meaningful every single day. We are constantly making choices in our lives that affect others in different parts of the world. Think about it: you wake up in the morning and throw on a sweatshirt out of the laundry. You fire up the coffee pot and sit down to read the latest news of political strife in a distant country. You hop in your car and crank up the radio for the long commute to your job.

Now take a step back. Where was that shirt manufactured? The tag on your T-shirt only tells you where it comes from. That’s just one part of the story. What about the person who made it, the conditions in which he or she had to work, the environmental impact?

Then go further. Who picked the beans for your coffee? How does that faraway country’s turmoil affect the average citizen on the street? What are the economic and political realities behind your daily commute?

When’s the last time you stopped to think about the child who worked a 15 hour day picking cotton or coffee beans? Or the woman who spends seven days a week hunched over a sewing machine, hoping to take home $25 each month for her family? Chances are the products you hold have crossed many hands and many borders before ending up in your closet or in your cup.

Now ask yourself: are there different choices I could be making? Are there actions I can personally take — right now — that help others? Can I reduce my environmental impact? Is there media with a more positive message? Is there a more meaningful life I could be experiencing? By asking these questions, it’s easy to find purpose. That calling is all around us. We just have to start questioning those things that become habit in our daily routines.

In this Speakers’ Spotlight excerpt, we hear the tale of how Craig Kielburger managed to start his Free The Children journey and organization and how each of us can become engaged in the world:

Is there anything you’d like to share regarding how Free The Children and Me to We are evolving or what your goals are?

I don’t think any of us expected Free The Children to grow as much as it has. But every year I am amazed as more young people join, more schools are built, and more lives are changed around the world. This year, our We Day celebrations are set to get bigger once again with events in Toronto, Vancouver and Montreal.

As for goals, our hope is that we can continue on with our work and hopefully engage more young people. We have no idea what’s to come. But, one thing is for certain, we will still be doing this for many more years in the future.

Craig and Marc Kielburger in Kenya

Editor’s note: This interview with Craig Kielburger is an excerpt from my upcoming book due later this year. Stay tuned for details!

In the meantime, please visit the Free The Children and Me to We websites for more information about how you can get involved.

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Ann Cooper – chef, school lunch activist

by admin on April 15, 2010

When Ann Cooper took a job as a breakfast cook to support her ski bum lifestyle, it was the beginning of her career as a chef and her mission to overhaul the way we feed our kids in school. She went on to write four books, including one that examines how we’ve allowed corporations to own our food supply and why our school lunch programs are so poor. With her ballsy, in-your-face style, Ann is not afraid to call out the big agribusinesses that are contributing to the problem and to push the USDA to higher standards. After overhauling the school lunch programs in Berkeley, Harlem, and now Boulder, Ann is building a platform to work at the national level and crusade for what she sees as a social justice issue.

Ann Cooper at school salad bar, photo by Craig Lee

This mission you’re on is rooted in what you refer to as a social justice issue. For those who don’t know your work, how would you describe this mission?

Changing the way we feed our children. It’s really about making sure every kid in every school across the country gets healthy food everyday.

The CDC [Centers for Disease Control] says that among children born in the year 2000, one out of every three Caucasians and one out of every two African-Americans and Hispanics are going to have diabetes in their lifetime, many before they graduate high school. The result of which will be that this generation will be the first in our country’s history to die at a younger age than their parents. So this is totally a social justice issue. You know, the kids who need the help the most are getting the worst food.

There are 1.1 million hungry children in America everyday, and it really should be a birthright in our country that no child is hungry in school. And that the food that our kids eat is delicious and healthy everyday. You know, hungry kids can’t think, malnourished kids can’t learn. And in our country, that just needs to stop. Every kid, every day, should have healthy food in school.

A good school lunch

Did your interest in cooking begin as a child, and how did you get on this career path to begin with?

By accident, and not as a child. I never graduated high school, and when I thought my career choice was ski bum, I hitchhiked out to Telluride, Colorado. I didn’t have any money and needed a job, and I talked my way into a breakfast cook position and found I really loved cooking. And I eventually went to CIA [Culinary Institute of America], and then became a chef.

And your interest in reforming school lunch programs?

Also really by accident. I’ve written four books, and my second is Bitter Harvest. And in Bitter Harvest, I really started exploring why food makes us sick, who owns our food supplies, how food supplies can be owned. And in the late ’90s, I’d been asked to become the executive chef of the Ross School in New York, and originally I said, ‘Absolutely not!’ And eventually I thought, ‘Wow, maybe it’s a way to give back and make a change.’ So that’s how I got involved.

The cover of Bitter Harvest, by Ann Cooper

I remember very clearly as a child being told by my mother that certain things I wanted were not in season, but now we can buy anything we want year-round. How did we become so disconnected not only from the seasons but also from locally grown food?

It came about after World War II. That was the beginning of it, because it was really the green revolution. Industrial agriculture got its start in the war — nitrogen was used in bombs and eventually became fertilizers; jeeps were used in the war, and they eventually became trucks. And that’s also the first time we had refrigeration and all that stuff. And all this stuff that came into being — this big technological boom — made having food anytime we wanted it, anywhere we wanted it, possible. And America embraced it.

You’ve revamped the school lunch programs in Berkeley, Harlem and now Boulder, Colorado. Have these communities embraced these changes in the same way, and what are your top challenges?

There’s five major challenges: food, finance, facilities, human resources and marketing. Food: where are you going to get it? Finances: how are you going to pay for it? Facilities: where are you going to store it and cook it? Human resources: how do you actually get people trained to actually cook it? And, finally, how do you get the kids to eat it? — the marketing component.

I think that Berkeley has totally embraced it, I think that Harlem and the New York projects have totally embraced it. Boulder is still pretty new — I’ve only been here since July.

Kids involved in gardening, image from thelunchbox.org

How are you determining which communities to go to next?

I don’t think I’m going to do another school district. I mean, never say never, but at this point I really want to work on the national level.

Do you see your website thelunchbox.org being your mechanism for doing that?

I don’t have a plan yet, and I’ve got at least a couple more years in Boulder. But I think certainly one of the plans would be thelunchbox.org, and then there would potentially be other ways I could work at the national level.

The following video clip shows Ann’s work in schools in Harlem, New York City, and her launch of her site thelunchbox.org:

Promise PSA from Williams Media Group on Vimeo.

What would you like to see happen from a public policy standpoint, if you could wave a wand?

I’d like to see an extra $1.00 toward the national school lunch program, designated to fresh food, vegetables, whole grains, and with the priority on regional procurement. And I think universal meals would be amazing — that certainly should happen, but I don’t think we’re there yet.

Improving our school lunches and food culture is not just a matter of creating better habits, but also going up against big agribusinesses who are so aggressive in their tactics. How optimistic do you feel about defeating this Goliath that is so clearly part of the problem?

Part of the problem is the commodity food program, for sure. It’s going to take little wins — I don’t think there’s going to be one big win. I think it’s going to be consistent little wins. You know, I don’t think we’ll ever get rid of the big guys, but I think that over time the smaller guys will have a bigger percentage of it.

How would you like to see the USDA revamp what they’re doing?

I think they need to allocate more funding, but more funding isn’t enough with the guidelines being so low — the nutritional guidelines with the transfats and the high-fructose corn syrup, the chicken nuggets, the tater tots, the chocolate milk, canned fruit cocktail, popsicles, pop tarts and corn dogs. We have to raise money, but we have to raise the guidelines, and we have to clean up the commodities program.

You also hope to make education a part of this process so that kids understand the synergy between the food they eat, their own health, and the environment. Can you give me a couple of examples of how you’re getting this message across and how the kids are responding?

I think, as you can imagine, some kids really like it, some kids don’t. Not every kid likes everything, and nobody likes change. So there are some challenges, and I think it takes time. I think the lesson from Berkeley is that it just takes time. Once the kids really understand what’s going on, and once they have a chance to get used to it, it really works. And, really, it’s ten years to make the change. If you start with the little kids, by the time they get to high school, you’re not fighting with them all the time. In the beginning, the high school kids don’t like it, but, you know, you’ve just got to do it.

Kids involved in cooking, image from thelunchbox.org

You’re part of a larger movement — kind of a groundswell really — with others such as Alice Waters, Michael Pollan, and Jamie Oliver also involved in this cause. Is there some forum, association, or other mechanism by which you’re all able to support each other in this cause?

There really isn’t. There’s a lot of disparate noise out there in the movement at this point. Although the website I’m building I hope can be a forum for a lot of it, to try to get a place where you can get to and understand what everyone working on these issues is actually working on. But right now it’s really disparate.

You must naturally draw comparisons between U.S. food culture and that of France and other countries. Does the magnitude of the work that needs to be done here ever overwhelm you?

I don’t get overwhelmed. I think that in parts of France and in Rome specifically, they’ve done a really good job. And I’ve been over to France and to Rome to look at their programs, and they just have a really different sensibility around the food they serve kids.

The cover of Lunch Lessons by Ann Cooper

For parents who read this, what are some the biggest things they can do to help support your mission?

Well, there’s a couple of things. From a school perspective, find out what your school’s wellness policy is. Check it out, and then go eat lunch at the school. The school board holds all of the resources, so find out what the wellness policy is. And then go to the school board with like-minded parents and say, ‘Hey, this isn’t good enough.’

And from the home perspective, turn off the TV, and shop, cook, garden with your kids. And really make meals part of the family life — and that doesn’t mean driving through McDonald’s and eating in the car. Socialization is at the table — sit down at the table, turn off all the blue screens, and talk with your kids and eat with your kids and make food something important.

Who are some of your sponsors or sources of support?

We’ve had a lot of support from foundations — the Kellogg’s Foundation, the Orfalea Foundations, the Colorado Health Foundation, The Children’s Health Foundation, The Compton Family Foundation — we’ve had a lot of foundation support. But nationally we’ve also had a lot of support from Whole Foods – they’ve been really wonderful helping us do this work and helping get the word out.

When you’re not busy going balls-out on this mission, what are some of your favorite things in life?

Well, I just got back from trekking in Nepal for three weeks, and that was fun. I’m very into the outdoors and sports, which is part of the reason I live in Colorado now. I’m an avid reader. And I’ve written four books, and I’m sure there’s at least one or two more in my future!

Ann Cooper

For a more in-depth look at Ann’s work and message, here is her presentation at TED:

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Conn Brattain and John Giordani are partners in life who design an exuberant amalgam of creative projects. They worked for years in New York City — Conn for designers Gemma Kahng and Todd Oldham, and John for SPIN and Details magazines — but left the bustling city for a new life in Hawaii. Now working across a range of disciplines such as branding, interactive design, illustration, print and more, they share in this interview an indelible range of visual impressions that have shaped them since childhood. Their Cuckoo for Coconuts blog and story feel like a children’s tale: the love that traveled afar, that designed a life, that tended a bird, that planted a garden, that created the brands, that inspired the house that Conn and John built.

Aloha from Hawaii with Conn Brattain and John Giordani

I love stories of people making big life changes and taking a leap of faith, but in this case, you did it together. Whose idea was it to move to Hawaii, and what kind of impact has it had on you creatively?

Conn: We vacationed in Maui for our first trip anywhere together in August, 2001. It was love the minute my foot hit the ground. After twelve days, we returned back to New York and spent an afternoon lounging in the park under the Brooklyn and Williamsburg bridges, tossing around ‘what-ifs.’ We may not have known it at the time, but we had planted the seed. With a return visit to the islands every summer through 2005, we finally went on a shopping trip in 2006. I would say I was the one really pushing for the move, but I am lucky that John was willing and was equally into making the move as I was.

The move has impacted me creatively in several ways, mostly in terms of my use of color. It’s become softer and more earthy. I do love bright colors, but I find myself making them a bit lived-in rather than so new. I also enjoy working with natural imagery like palm trees, flowers and natural textures. Making things look like they are lit by the sun rather than by artificial light has also worked its way into my work.

John: We might have moved sooner, but we wanted to save up for it and pay off any outstanding debt. Since our move, I have become more aware of color due to the natural surroundings. The nuances of green in a variegated ti leaf, for example.

The island of Kauai

Plumeria blossoms in Hawaii

We often think we can only do a certain type of work in the ‘capital’ of that industry — the fashion capital, the publishing capital, etc. — but you’re proof that these days you can still do that work from anywhere and prioritize lifestyle over proximity. Any words of encouragement for those who are not yet thinking outside the box?

John: If you are not happy where you are, then you should change that if possible. Luckily, we were able to take our work with us due in large part to the internet. We try to keep close ties with our New York contacts while also pursuing local clients. It’s also very important to not only love but also to research all aspects of the place you would like to move to. For instance, our Amazon wish lists were chock full of books on the Hawaiian culture. Not just vintage Hawaiiana, but also the history of the people and the land.

Conn: Anything is possible anywhere. But you have to love what you want to do. You have to be committed to it. If the love and commitment are there, you can succeed anywhere. Just because you love great design does not necessarily mean you would make a great designer. You can’t just think something looks good — you should know how and why it looks good, or why it doesn’t. If you want to design clothing, you also need to know fashion history and, most importantly, how to make patterns and sew. I agree with John: get to know your new place of residence before you move, and keep learning about it well after.

Conn Brattain's graphic identity/website

John Giordani's graphic identity/website

Working from Hawaii

Conn, I know you worked for Todd Oldham for many years in New York and continue to work with him from Hawaii. How did this relationship shape your own style and sense of confidence?

I wouldn’t say that my years at Todd Oldham shaped my sense of confidence any more than it had already been shaped. What it did do was allow me to experience different types of work outside of what I moved to New York to do, which was to work in fashion. My first job was part-time for Gemma Kahng. I got a full-time job at a bedazzled sweater company that nearly took all of my confidence away before going back to work for Gemma full-time for six years. That being my first real job in fashion is where I discovered the art of keeping your personal style separate from the style you create for someone else.

Fashion illustrations for Gemma Kahng by Conn Brattain

When you work for someone, you need to adapt your style for their projects. I think it is ok to be influenced by their style and bring elements into your own work, so long as you have your own sense of style to start out with. I love the work I did for both Gemma Kahng and Todd Oldham, but I try not to bring it into my work, and vice versa. I learned more from Gemma Kahng about sewing, patterns, fabric and how to put together collections than I ever did from school. What I learned from Todd was that it’s ok to break the rules and to try things you normally wouldn’t try — like polka dots with plaid.

Star tile pattern by Conn Brattain

Fashion illustrations for Todd Oldham by Conn Brattain

Water lily pattern by Conn Brattain

Illustrations by Conn Brattain for book by Amy Sedaris

I always said that my schooling prepared me more for working with Todd. I attended The School of the Arts Institute of Chicago (SAIC) and studied Fashion Design, but I also had to take classes that had nothing to do with fashion, per se. They were all on the creative side, but not in the realm of fashion. Subjects like Death and the Hereafter in which I had to design my own tombstone — something I loved because of my fascination with graveyards.

There was another that was the History of Park Design, from Central park to Coney Island and everything in between. Others devoted their learnings to Perspective Drawing, Paper Making, Performance Art, Painting. The only thing missing was business classes, which I am sure were there, but I must have purposefully overlooked those. Now I wish I had taken one or two. Taking all of these classes inspired me in ways that I might not have been had I gone to a school that was strictly devoted to Fashion Design. I started out as Todd’s Public Relations Director in 1995. By 1998, Todd decided he wanted to move away from fashion, and I made the move with him. The studio started working on projects ranging from book design, interior design, textile design and photography. It was natural for me to move from one area of creativity to another just as I had at SAIC. I was allowed to throw my creativity into the ring on any and every project, with photography and textile design being my favorites. I was also allowed to build the studio’s first website, something I had never done or attempted before — I didn’t even know how. I was allowed to learn and produce it on the job. I was the in-house retoucher for all of Todd’s photography — again something I had never done, but something that came naturally to me from painting.

Tables designed by Conn Brattain for Todd Oldham for La-Z-Boy, faceted to look like jewels

Print design for Todd Oldham by Conn Brattain

John, I understand your creative interests originally started with music, but you turned to graphic and interactive design in a way that has kept you close to that world. What have been some key turning points for you along that way?

(1986) Third year of high school, when I discovered I had a knack for drawing and was encouraged by my teachers to pursue it. I wanted to be a chef or a private investigator up until that point.

(1988) Realizing that the album covers I loved were considered art, which led me to enroll as a Graphic Design major in college.

(1991) My internship at SPIN magazine was key because it got my foot in magazine design. I eventually ended up as a Senior Designer there out of college. Up until that point, I thought I was going to work at a fancy design studio.

(1999) Feeling like I was stuck in a rut of the magazine design world and seeing an emerging new visual media take hold, I took a risk and pay cut and joined a design studio specializing in web and interactive design called Funny Garbage. The pay cut was in order to enter in the studio at a lower level to learn the ins and outs of designing for the screen. This led to forays in animation art direction and book design as well.

(2006) Moving to Maui. Fueled by many reasons, most importantly the need to explore new territory in every aspect and to challenge myself to take another risk to see if I could make it work.

Holiday greeting card illustration by John Giordani

Feature design for Details Magazine by John Giordani

Book design for Naomi Campbell by John Giordani

DVD menu proposal for Justin Timberlake by John Giordani

Lil' Monkey illustration by John Giordani

You both have a fondness for vintage patterns, color combinations, forms, and so forth. What were some of your early visual impressions, and how have those influenced your work now?

John: Growing up, I had a poster of the flags of the world on the back of my bedroom door that I would look at almost every day and try to memorize. I loved how some flags were just stripes and others were more ornate. All very bold colors. This is one of my earliest design memories.

Flags of the World poster

I was obsessed with the opening titles for Wonder Woman and Charlie’s Angels and all the Bond films’ opening titles by Maurice Binder, which led me to be interested in opening titles in general. Loved the comic-book-come-to-life aspect of the Wonder Woman title, also those shooting stars and the colors — so patriotic and trippy. Charlie’s Angels had a graphic quality with the iconic silhouette, and I loved the contrast of the clean-lined silo with the fiery explosion. And the Bond titles are legendary. I remember trying to photograph the screen! That led me to look into Maurice Binder’s work later on in my life. He did beautifully evocative titles for a lot of Stanley Doner films like Charade and Two For The Road. And the album cover design for Duran Duran’s RIO by Malcolm Garrett and New Order’s CORRUPTION AND LIES by Peter Saville. This was major for me. It marked a turning point where I was making my own music choices. Not based on things my parents or older brother and sister listened to — ’80s New Wave was the music for my generation. These two designers made not only interesting and bold covers, but the whole package was complete — inner sleeve, back cover, record label. All of it was a designed graphic identity for the album and the band itself. I was obsessed with band logos and recreating them on my school notebooks. I learned a lot about typography by copying what I saw.

Early design inspirations for John Giordani

The House Book by Terence Conran:
I would go to the local library in the back woods of the Catskills and pour over the Arts and Architecture section. I have wonderful memories of hunkering down in the stacks and discovering the works of Aubrey Beardsley and pop artists like Roy Lichtenstein and Andy Warhol. But the interior design section is where I got the biggest thrill. The House Book by Terence Conran left the biggest impression on me.

Art and films of Andy Warhol:
I found out about Andy Warhol’s film from an old pic of Duran Duran. Nick Rhodes was wearing a “Bad” t-shirt. So I found it at the local video rental and it literally changed my life. It introduced me to avant garde film and that whole crazy New York scene. I’m inspired by everything involving Andy Warhol. His philosophy and technique was so forward-thinking and modern.

Old Magazines from the ’50s and ’60s – Esquire, Vogue, Harper’s Bazaar, Fortune, Holiday:
My mom is a self-professed magazine junkie, so I grew up with a lot of old magazines around the house. I love them for their throw-away aspect. They weren’t meant to be masterpieces, yet they tell us so much about our culture at any given time. The ads alone are little testaments to our consumption. To me they’re priceless. I started collecting them in college, and they gave me new fuel for my design engine at a time when I was running low.

Fortune magazine cover from June, 1953

Conn: I find that I am drawn to the clean lines and color combos of mid-century design more than anything else, but baroque, arts + crafts, and deco are also favorite influences. Finding ways to combine those elements is when it gets exciting. A perfect example is the Louis XIV chair series in 1990 by Rei Kawakubo for Comme des Garçons. A series of Louis XIV style chairs void of all opulence with a seat and back braces made from brass slats. The only thing missing from these chairs was comfort.

Louis XIV chairs by Rei Kawakubo

Some of my earliest influences came from watching TV as a kid. Standout movies that caught my attention early in terms of visuals were Pillow Talk, Rear Window, North by Northwest, Mon Oncle, The Pink Panther, and What’s Up, Doc? As I got older, I discovered more movies like What A Way To Go and Sweet Charity. Pretty much anything that had Shirley MacClaine in it seemed to be highly stylized and a great source of inspiration.

Photo from Rear Window movie set

Another big influence was going to the airport with my grandmother to watch the planes take off and land. This was the early- to mid-70′s, and the interior of the airport was clean, sleek and modern. I always felt like I was somewhere much more exotic than Indianapolis, Indiana. There was a special observation deck where you could go back then to watch the planes, and I was never happy until I got to see an Eastern Airlines jet go soaring into the sky. I got an Eastern model plane for my birthday one year that I coveted. The combo of the two blues and the font were, in my young mind, perfection. I would later go on to paint a version of these stripes all over my bedroom walls.

Eastern Airlines plane circa 1971

I had never actually flown anywhere, but from time to time they gave tours of new planes introduced to the fleet. This is when I got the chance to see my first stewardess, as they were called back then, in uniform. It was my first taste of seeing a logo printed all over a fabric. I was also intrigued by the way the outfits had been put together and how they matched the interior of the planes. Crisp, clean, and somewhat futuristic. They were far better than the uniforms I saw at Dairy Queen or Burger King!

Then I discovered illustration in the form of posters, printed fabrics and patterns on dishes. We had the classic Corelle Dinnerware with the gold butterfly and flower border. We also had a set that had a thin gold line painted around the edge, which was my favorite. I had an early knowledge that I liked my food to be presented on a plain white plate, but a small outer pattern or stripe was fine! Today my favorite dinnerware is our white Paul McCobb Contempri with a 1/4″ red line.

Paul McCobb dish with red stripe

You do a great job in your Cuckoo for Coconuts blog of documenting your new life, your home remodel, decorating, cooking, and gardening. Did you begin this blog as a way of keeping friends and family updated or was it more just a natural tendency on your part to create something?

Conn: The blog began in July of 2006, right after we decided to make the move to Hawaii. I would say that it started out as a way to show things that we loved and found interesting, but we knew it would turn into a way for family and close friends to keep up with us and our new adventure. We had no idea we would meet so many new people through it. We have readers from all over the world that send us email with questions about Hawaii and what to do here. It really took off when we “rescued” a baby ring-neck pheasant that we named Kekoa. He won the hearts of many readers over the course of a year and was by far our biggest attraction. The cooking/food/garden posts also seem to resonate well with our readers.

Cuckoo for Coconuts blog by Conn and John

Little Kekoa

Kekoa all grown up

Guava cheesecake featured on Cuckoo for Coconuts

What was your vision for your new home, and what are some of your best tips for redoing your home inexpensively?

Conn: I’m not sure we really had a vision when we bought it, except to just enjoy and be surrounded by nature. Of course, being designers we just couldn’t resist a few good remodels and upgrades to the house. In the first year, we completely redid the kitchen and bath. We also knew that we would want a studio where we could work, so two years after arriving we tackled that project and are just now seeing the light at the end of the tunnel on that. Cost-cutting advice would be to hire people to do the big jobs like framing or drywall. It will cost you less to hire professionals to do the big jobs right the first time and in a timely manner. Then do the smaller projects like tiling a shower, installing a new lanai, painting or hanging light fixtures yourself on weekends or evenings. Do research on the best way to tackle these projects before beginning to save time and money and to avoid frustration.

John: In regard to saving money, a lot is our willingness and know-how to do things ourselves. Also, resources like Craigslist and Restore (or any used building material seller) are great. We bought insulation on Craigslist for half the price and white globe hanging lights at Restore for 50 cents. If you see your local home improvement store having a sale on something you might not need right now but could see needing three months down the road, then place your order. Keep your receipts — places like Home Depot and Lowe’s take merchandise back, no questions asked — sometimes even if a package has been opened. Conn’s always insisting we buy more than we need, which saves us from making last-minute trips into town and makes for a smoother project. Then we just return any unused items. Finally, we aren’t ones to encourage gifts from family and friends, but just before we left the mainland, it was Christmastime, so we asked folks if they had planned on giving us anything to make it gift cards from Home Depot, Sears or Lowe’s. This had a big impact and help out a lot.

"Before" shot of Conn and John's house in Hawaii

"After" shot of Conn and John's house in Hawaii

The living room at Conn and John's house

The kitchen at Conn and John's house

What’s next on the horizon for you two?

Conn: I would love to get a plant nursery up and running soon. I have a good start, but it is a lot of work. Starting out small is ok. I really want to divide my time between design and being in nature equally, if possible.

John: When we tore down an old shed in order to build the office on the existing footprint, we saved all of the framed walls, siding, windows and roofing, and we’re gearing up for building a 180 sq. ft. garden/tractor shed out of those materials this summer.

Part of Conn and John's garden

Growing avocados at Conn and John's house

What kind of advice would you offer to others just getting started in a creative field?

Conn: Love what you do and learn the history of the field. Follow rules when needed and break them any time you can to create something new. Be willing to do work for free from time to time, especially for non-profits — they can be some of the most rewarding jobs you’ll work on. Be flexible to a point but not so flexible that you are taken advantage of.

John: This is going to sound cheesy, but follow your heart and your gut. Also, it’s important to take criticism with a grain of salt — what you do with it is solely your decision. If you’re uncomfortable, it means you’re learning.

What are some of your favorite things, whether they impact your work directly or just make you happy?

Conn: Birds, absolute silence, rain moving across the ocean, comedy, anything with or by Amy and David Sedaris, our vintage Charley Harper prints, black and white photography, the smell of fresh cut grass, the smell of tomatoes on the vine, humpback whale season in Hawaii, the sound of water filling up our catchment tanks, hiking the jungles and mountains of Hawaii, our royal poinciana in full bloom, sunsets from our front yard, baking, a finished project, surinam cherries and, as corny as it sounds, daily rainbows.

Bird photographed by Conn Brattain

Surinam cherries

Rainbow in Hawaii

Charley Harper bird prints in Conn and John's bedroom

John: Our Charley Harper prints and books. Our photos from our trips to Hawaii. My old magazine collection. Our garden when it’s fruiting and pest-free. Roselani ice cream. My design book collection. Our endless blooming flowers throughout the yard. A nice long hike. Catching a good old movie on TCM. How the full moon here makes all the foliage turn silver. The sounds of the ocean from our house. Our photovoltaic panels that make our electricity. The feeling that you get at the end of the day when you’ve done what you planned to do (very rare!).

John and Conn on their lanai

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